Any business that does not have a website is missing out one of the most powerful marketing tools available to them. What is it so important about having a website for your business?
(a) That is how people are most likely to find you. In this era, people mostly will go online and research products and companies before they make any purchase. Though they do not want to purchase any product from your company, they still can learn about your business through your website.
(b) Website can give an impression that your company is bigger and successful though in reality, it is not. By having a website, people tend to see your company as a serious company and thus they will develop a greater sense of confidence in your organization.
(c) Having a website is like opening a door and inviting potential customers into your business. You can interact with customers 24 hours a day, 7 days a week, 365 days a year because websites never sleep!
(d) Can communicate more effectively. You can communicate with your customers or even with your employees effectively, as the web-based communication and email communication are cost-effective and time-saving.
(e) Can build you own database. Though social media such as Facebook can be use as a platform to advertise your business, however it cannot save and restore your database. If one day Facebook closes your page, you will left no database. You should have a database of your customers.
(f) Your competitor got one. A website is one of the great way to compete with your competitor. Those having a business website usually have a clear advantage, because people can easily find and dealing with them on internet.
(g) Help establish more customers. You cannot meet billions of people face to face and promote your organization to them. By having a website, you can take your goods and services around the world, if you choose to do so.
(h) Keep your customers informed. You can keep your customers informed about your products and services all the time. Thus, your customers may kept up-to-date.
(i) Because it is the right thing to do. People may expect you to have a website. They will eventually search you on the internet. If you don’t have any, you have just lose an opportunity to grab those potential customers.
If you have a business, you should have a website. Image is everything. In today’s world, a company without a website is a company without a face.
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