Whenever promoting your products, your local business, your offshore business, your franchise business or any other type of business you intent to promote, it is important to save your expenses on marketing. Of course, no expenses can be saved by reducing the quality of your promotions. You should normally be able to save marketing costs by simple changing your marketing strategy.
Website marketing is one of the most popular and most effective marketing strategies that is used in nowadays’ digital world. In order to have a successful website, it is important that you are aware of how to properly maintain and design your website. The best solution to go with is hiring a web designer to design your website and to have everything put into place accordingly. The first thing to consider is having your own domain name. Although you will have to pay for any domain you want to own, you will have a better business image with your own domain name. If you choose any free domain name, people would think that you are a bad business owner as you couldn’t even afford your own domain name.
Another important thing is that your domain name must be a catchy one. You can remember Google but could you remember something like www.this-is-the-most-awesome-search-engine-trust-me-and-try-it.com? Most probably not!
By thinking about website marketing, it does way more than any human would. For example, it stays on 24 hours out of 24, 7 days out of 7. You couldn’t hire marketing assistants to promote your business non-stop. First of all, it’s humanly impossible and secondly paying for these services would cost a fortune and ruin your entire business. How much money could be saved, if we do a small calculation? Let’s say your website is fairly simple, you paid $300, once only. Let’s also assume that you sign a contract for periodical renewals of the web content, for an extra $50 per month. That totals to the initial $300 and then $600 every year. You might pay another $30 for the best assured, highest quality hosting services. That comes to a total of $930 for the first year and then only $630 every year because the design probably stays the same. Imagine how much it would cost if you printed 100.000 brochures monthly, hired one marketing assistant to help you with a full-time schedule and also promoted your banner with the occasion of certain events. Let’s say the marketing assistant only got $700 per month, that’s like $8.400 every year, for the marketing assistant only! Not to mention the other costs here…
The real challenge in website marketing is the Google Page Rank. This system classifies your website, so that when people search for certain keywords, they can find your website easily or without any success (being on the 6th or 7th page in the search results isn’t really satisfying). How to achieve that? You can hire a SEO consultant, think about unique content to promote your business with – and by doing all of these, your online marketing strategy is assured and your business is promoted!