In the beginning there wasn’t any difference between websites. All of them were displayed on computers or laptops and all were basically optimized for the same screen resolutions. Then, different screen sizes and resolutions appeared, requiring website owners to adjust their designs to all of these. Nowadays, things are even more complex, because all kinds of mobile devices enable us to navigate on the internet. We can get our mobile internet connections from our phone operators or in other cases we might simply enjoy the free wireless internet connection of pubs, cafes or restaurants.
Mobile websites must be properly optimized, for the ideal mobile experience. Let’s talk about the importance of such optimizations and how to handle them professionally.
Firstly, you should realize that more and more people use laptops, netbooks, tablets, smartphones or other mobile devices. The ideals of mobility are quite benefic, enabling us to leave home and still be able to interact with the virtual world if necessary. Although the optimal situations for these interactions were firstly meant for the business class, we nowadays log into Facebook or check or emails from our mobile devices, while being out in the city with friends, near any free Wi-Fi zone.
Another thing is that mobile devices aren’t with the same performances as computers or laptops are. Although every single smartphone or tablet manufacturer is trying to add more RAM memory and change the processors to faster ones, the performances are still significantly less in comparison with average computers. This leads to the conclusion for the first mobile website optimization: reducing clutter.
The less a mobile device will have to load when accessing a webpage, the faster it will be. This has to do with the speed of the current internet connection (wireless connection) and it also has to do with the smartphone’s or tablet’s processor speed. You must also understand that only vertical scrolling is advisable with mobile websites. Users will simply avoid horizontal scrolling.
As long as the content is concerned, that is where reductions are the hardest. Elements such as flash movies or animations should be cut out in the mobile versions of certain websites. Also, if there is content, any number of articles, intro pages, home page, about page, biography page or anything – these texts must be shortened to a minimal length, while maintaining quality and meaning. You could eventually add a “read more” link to every single page of content, but the number of lines viewable at once, especially on the home page, should be minimal if possible.
If your standard website has a very complex design, try to simplify that design for the mobile version. Also, when simplifying the design, make sure that the colors best representing your website will be kept. If you change colors, it’s like you’ve changed the entire website, which is not necessarily good and is not advisable.
It’s important to adjust different display styles for different screen resolutions. In our era, when people are looking for everything online, from their mobile devices, optimizing mobile websites is one of the most important practices in a successful business.
So, remember that the important things are: speed optimization, optimization for an easier reading, optimization for the screens of mobile devices (which have smaller resolutions than computers or laptops have). As soon as you can respect these aspects, your mobile website will be pleasant to read!