Traditional marketing has lost a lot of field, while website marketing has gained a lot of territories and this process is still moving forward! Traditional approaches and methods didn’t go extinct, but they became less popular than ever before.
One of the first reasons for this happening is the speed and amazing way of how technology advanced in the last decades. Let’s consider the last 10-15 years only. It was crazy, everything changed into being more advanced, sophisticated and professional! As soon as mobile phones and laptops have appeared, people realized that various combinations between these different devices can be manufactured. This is mainly what lead to the appearance of the numerous different mobile devices such as tablets, smartphones and others.
Being on the road all the day and being preoccupied with the virtual world, people mostly look at websites nowadays. This has saved us a lot of efforts. If you have money on your credit card, you can complete shopping online. That is so much better because there is no waiting, you can do it from home any time you want (even during the middle of the night) and your products will be delivered quickly to you. Also, if a website is operational, there is nobody who needs to actually stay there and look after the orders and the website itself. From shopping to connecting friends, we crawl from one website to another. This is why website marketing can be so powerful!
However, a lot of scams have appeared in website marketing and if you want to make sure that your website marketing plan will succeed, you must make sure that your website doesn’t look like any of those scams. This is why a professional designer is needed – website designers mostly know what a website needs to look like to be eye-capturing. Also, the content must be unique and meaningful!
Going green is also an issue – we don’t like having too many papers anymore. With website marketing, you will have no banners or flyers going around, but you will have a website which stands on its own, all the time. You only need to have 5 or 10 satisfied customers who ordered your services or products and then your website marketing will start building and promoting itself, without your intervention. All you will have to do is update the offers, the actual contents, enhance the designs and handle your daily activities.
For every company investing in a professional marketing plan, the costs are very important. If you will hire consultants or other professionals to help you during the process, you will most likely pay hundreds or thousands of dollars for these services. This is not necessary with website marketing. You will only have to pay for your own domain name, you will only need to pay for the web design and the webpage coding once and then you will only pay for the hosting services. It’s simple, professional and very effective! Since people are used to finding everything on the internet, since we all get connected through the virtual platform, there is no better and cheaper marketing available than website marketing!