Social media marketing is a form of internet marketing that gaining attention through social media sites. By using social media sites, you can easily promote your business and it is not impossible if marketing with social media bring a remarkable success to your business. In social medias, people interact freely, sharing and discussing about mostly everything information about each other and their lives. In other words, social media has become a platform that is easily to be accessed by anyone with internet access. Thus, social media gives benefits directly and indirectly in marketing pitch because it gives a business the power to reach a wide network of people.
One of the benefits of social media marketing is it can improves social signals which are a factor in the search ranking algorithm. Social signals give direct and indirect impact on search ranking. For example, if more people likes your product on Facebook, then you can get high search ranking. Other factor such as number of Facebook shares and Twitter followers may give a direct impact on the ranking as well.
Through social media, users can share information much more easier. Thus, when it comes to business marketing, easy sharing can increases the potential of word-of-mouth advertising. Word-of-mouth marketing tactics is an important tool in marketing pitch, as you can build your customer base. People usually rely on word-of-mouth to know the products good. For example, customers usually trust someone who recommend that particular company because they assume that person was satisfied with the company’s services and products. So, when more people are getting to know your company through word-of-mouth, the cost to run your business become less, as compared to the company which required thousands of dollars through printing, television or radio to run the business.
Social media marketing can increase customer loyalty and trust as well when launch correctly. Your company thus can add value to their products by supplying useful content which is both personal and valuable. This will enhance your company’s reputation while building customer’s trust and credibility at the same time.
In conclusion, social media is the most cost effective and easy to use platform to communicate and share information about your business.